In thinking about Cox’s mission to be a force for good in the world and the visual interpretation of the word “cleantech,” we found our “aha” moment in the obvious by depicting how our investments are revolutionizing the materials that shape our world today into tangible outcomes that will transform tomorrow. We then transformed the obvious – drops of water, plastic bottles, garbage – into the new by-product or resource they could be for another purpose, and then layered the entire story over a clean background punctuated with hints of technology.